VPN Pricing Simplified: Why Fewer Options Mean Happier Customers!
VPN Pricing Simplified: Why Fewer Options Mean Happier Customers!
Why Simple Pricing Helps Customers Decide Faster and Increases Conversion Rates in the VPN Market
In the crowded world of VPN services, pricing can make or break a customer’s decision to sign up. At CicadaVPN, we’re following a clear and simple pricing model, much like ExpressVPN and CyberGhost, rather than opting for the complex offers you often see from other providers. Here’s why we believe this approach makes it easier for customers to decide and why it positions us strongly alongside market leaders.
Why We Keep It Simple: The Power of 3 Choices
The concept is straightforward: customers can handle up to three choices before decision fatigue kicks in. Any more than that, and the decision-making process becomes difficult. If you can reduce those choices to just one, it becomes even easier. This is why we’ve chosen a three-option model, but we fully expect most customers to pick our best-value option.
Here’s our offer breakdown:
24-month plan + 4 months free: €2.03/month
Basic 6-month plan: €6.99/month
Monthly plan: €11.99/month
Research shows that the average customer makes a buying decision and clicks to checkout in under 20 seconds, and if the decision takes longer, abandonment rates increase exponentially(Visme). Complex pricing models, which require more mental effort, often lead to indecision and abandonment. Our goal is to simplify the choice, ensuring customers move forward quickly.
Decision Funnel: Removing Barriers to Action
In the online world, every step a customer takes can either bring them closer to a purchase or push them away. This is called the decision funnel, and we’ve designed our pricing to help customers move through that funnel without obstacles.
We believe that complex pricing models can be a significant barrier. When potential customers are confronted with multiple pricing tiers, bundles, and upsells, they are more likely to delay making a decision. At CicadaVPN, we want to make the decision easy by offering clear, no-nonsense choices.
Value Adds: Beyond Just Price
At CicadaVPN, we don’t just provide competitive pricing—we also offer additional features that set us apart:
DNS Filters and Accelerators:
Opt-in filters to block ads, family filters for safe browsing, and speed accelerators for a faster connection.
Network Whack-a-Mole:
We partner with Network Whack-a-Mole to actively monitor and prove our unblock performance, ensuring you get seamless access to the content you want, whether it's Netflix, BBC iPlayer, or other geo-restricted services. Our goal is to outperform competitors and keep your gateways open.
AI Content Selector:
Don’t know what to watch? Our AI-powered content selector helps you decide what you want to watch, provides the best country relay, and offers tips on how to bypass restrictions. It’s like having your own VPN guide.
Why Our Pricing Works
We expect most customers to choose the 24 + 4-month plan, simply because it offers the best value by a wide margin. The cost is a fraction of what other plans cost, making it the most attractive option.
Here’s how our offer compares to popular plans from the top 10 VPN providers:
Positioning CicadaVPN Alongside Market Leaders
We see CicadaVPN positioned alongside industry leaders like CyberGhost and Surfshark, with pricing competitive enough to attract price-sensitive customers while maintaining high standards.
Some VPN providers use complex pricing strategies with additional tiers and discounts, but we believe that keeping things simple is the key to a better customer experience. Cutting prices too low could make our product seem inferior, which we know isn’t the case. Instead, we’re offering value without compromise, putting privacy and performance at the forefront.
Conclusion
At CicadaVPN, we believe in clarity and simplicity. Our three-option pricing model is designed to help customers move forward confidently, without the confusion of overly complex pricing structures. We expect most folk choose our 24 + 4-month offer because it provides the best value, and we’ve carefully crafted our pricing to ensure customers get a premium service without unnecessary hurdles.
Grazie (Italiano),
David Awatere
Founder of CicadaVPN